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	<title>Reputation Garage &#187; Reputation Management</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>LVMH v. Google: Purses and Profits on the Web</title>
		<link>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/</link>
		<comments>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:36:36 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1031</guid>
		<description><![CDATA[by STEPHANIE FIERMAN There&#8217;s a real reputation-meets-commerce battle happening online. Today, any advertiser with a Google AdWords account can buy virtually any keyword to advertise its own goods, regardless of whether the advertiser in question has the rights to use the word. This is particularly troublesome to companies that have spent decades burnishing brand franchises [...]]]></description>
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		<title>Speaking at Online Social Reputation Conference</title>
		<link>http://www.reputationgarage.com/other-posts/speaking-at-online-social-reputation-conference/</link>
		<comments>http://www.reputationgarage.com/other-posts/speaking-at-online-social-reputation-conference/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 00:15:15 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[digital reputation]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1023</guid>
		<description><![CDATA[By JARVIS CROMWELL I’ll be leading a roundtable at BDI’s upcoming Social Reputation Management Conference in NYC on March 24. My topic will be “Quality Assurance for Reputation” Clients, readers and friends of the Reputation Garage can receive a discount and attend for only $155. You can find more info and register HERE. Use the [...]]]></description>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession Landmines Do Not Discriminate: Caution</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:33:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>

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		<description><![CDATA[STEPHANIE FIERMAN A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent… it doesn’t matter. A landmine does not discriminate. You just explode. And so it was with a recent Pepsi ad for G2 (low-calorie Gatorade). When you watch the ad, you can [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Reputation Management for New Media Survey &#8211; How ready are you? (Paul Dunay)</title>
		<link>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-management-for-new-media-survey-how-ready-are-you-paul-dunay/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-management-for-new-media-survey-how-ready-are-you-paul-dunay/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 16:35:00 +0000</pubDate>
		<dc:creator>pauldunay</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/reputation-management-for-new-media-survey-how-ready-are-you-paul-dunay/</guid>
		<description><![CDATA[One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer. My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) [...]]]></description>
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		<title>Reputation Management for New Media (Paul Dunay)</title>
		<link>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-management-for-new-media-paul-dunay/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-management-for-new-media-paul-dunay/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 03:26:00 +0000</pubDate>
		<dc:creator>pauldunay</dc:creator>
				<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/reputation-management-for-new-media-paul-dunay/</guid>
		<description><![CDATA[A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted norm, taught to us by the very [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-management-for-new-media-paul-dunay/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Reputation Gaming with the Sybil Attack (Paul Dunay)</title>
		<link>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-gaming-with-the-sybil-attack-paul-dunay/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/reputation-management/reputation-gaming-with-the-sybil-attack-paul-dunay/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 01:29:00 +0000</pubDate>
		<dc:creator>pauldunay</dc:creator>
				<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/reputation-gaming-with-the-sybil-attack-paul-dunay/</guid>
		<description><![CDATA[Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital reputation. On the flip side of that, there is another group also emerging – [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why we started the Reputation Garage</title>
		<link>http://www.reputationgarage.com/classics/why-we-started-the-reputation-garage-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/classics/why-we-started-the-reputation-garage-jarvis-cromwell/#comments</comments>
		<pubDate>Sat, 07 Apr 2007 16:58:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CMO]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Foundational]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/why-we-started-the-reputation-garage-jarvis/</guid>
		<description><![CDATA[by Jarvis Cromwell, Reputation Garage Founder The world’s business community has reached, well, let’s just call it a low point: Practically nobody trusts big business. (In the U.S. the number who say they trust big companies and brands hovers around 13%) So the intent behind this blog is as simple as it is ambitious: We&#8217;re [...]]]></description>
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