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	<title>Reputation Garage &#187; Reputation</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
	<lastBuildDate>Wed, 01 Sep 2010 21:18:01 +0000</lastBuildDate>
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		<title>Jarvis Cromwell to Speak at PRSA Event</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/jarvis-cromwell-to-speak-at-prsa-westfair-event/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/jarvis-cromwell-to-speak-at-prsa-westfair-event/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 21:02:11 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1227</guid>
		<description><![CDATA[When it comes to reputational performance, senior executives increasingly fear that their organization may be &#8220;flying blind.&#8221; So if you happen to be within striking distance of Stamford Connecticut on September 22, consider joining Reputation Garage Managing Principal Jarvis Cromwell who will be the featured presenter at an exciting PRSA WestFair event. Titled Why You [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Like Your Mother Always Said: You Teach People How They Can Treat You</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:57:33 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1209</guid>
		<description><![CDATA[<span style="color: #2871af;"><strong>By Stephanie Fierman</strong></span>

Larry King held a two-hour telethon on June 21 to raise funds for those impacted by the BP oil spill titled "Disaster in the Gulf: How You Can Help."

Am I the only one who doesn’t quite understand this?

It seems uncontested that the spill was caused by a commercial entity that everyone agrees is responsible; that the U.S. government has vowed to hold said entity to its promise of paying for the clean-up and for losses incurred by all affected parties; and BP itself has agreed to do same.

Now I’m not making any claims as to whether BP will or won’t actually do this (or that its version of reimbursement would be agreeable), but this telethon wasn’t saying “We know BP’s 100% responsible, but we don’t believe it’ll come through so we’re doing this just in case.” It was just your regular old telethon to raise money.

So why? Why are we raising money? Why are television watchers being prodded by their favorite celebrities to donate?
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Awesome Power of True Intentions</title>
		<link>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/</link>
		<comments>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/#comments</comments>
		<pubDate>Mon, 10 May 2010 17:50:01 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1159</guid>
		<description><![CDATA[by Jarvis Cromwell Marketers have been handed their biggest opportunity in years. With public distrust &#8211; and in some cases disgust &#8211; in big brands and companies, the perception that customers, employees, regulators and others have right now is this: &#8220;Big companies are not in it for me.&#8221; So what happens when you show customers [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Join Our April 22 Webinar</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/join-our-april-22-webinar/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/join-our-april-22-webinar/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 15:44:13 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1056</guid>
		<description><![CDATA[For the first time in quite a while, the Marketing Executives Networking Group (MENG) is opening up one of their exclusive webinars to non-members. We&#8217;ll be the presenters and our readers are free to join. See Below. If your management hasn&#8217;t asked you what steps the company is taking to improve its ability to manage [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/join-our-april-22-webinar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LVMH v. Google: Purses and Profits on the Web</title>
		<link>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/</link>
		<comments>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:36:36 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1031</guid>
		<description><![CDATA[by STEPHANIE FIERMAN There&#8217;s a real reputation-meets-commerce battle happening online. Today, any advertiser with a Google AdWords account can buy virtually any keyword to advertise its own goods, regardless of whether the advertiser in question has the rights to use the word. This is particularly troublesome to companies that have spent decades burnishing brand franchises [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Speaking at Online Social Reputation Conference</title>
		<link>http://www.reputationgarage.com/other-posts/speaking-at-online-social-reputation-conference/</link>
		<comments>http://www.reputationgarage.com/other-posts/speaking-at-online-social-reputation-conference/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 00:15:15 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[digital reputation]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1023</guid>
		<description><![CDATA[By JARVIS CROMWELL I’ll be leading a roundtable at BDI’s upcoming Social Reputation Management Conference in NYC on March 24. My topic will be “Quality Assurance for Reputation” Clients, readers and friends of the Reputation Garage can receive a discount and attend for only $155. You can find more info and register HERE. Use the [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/speaking-at-online-social-reputation-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ski Industry’s Little White Lie</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:07:55 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=997</guid>
		<description><![CDATA[by JARVIS CROMWELL We got pounded by lots of fresh white stuff up here and the skiing is going to be epic this weekend. Really. Dudes, bust out of work and head up now. Trust that report? Well, putting promises of epic runs down the mountain aside for a second, what really gives us confidence [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Squeezing value out of a brand without killing it</title>
		<link>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:58:14 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Andrew Jaffe]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=624</guid>
		<description><![CDATA[<strong>by ANDREW JAFFE</strong>

<img class="alignleft size-full wp-image-627" title="starbucks-instant-coffee" src="http://www.reputationgarage.com/wp-content/uploads/2009/11/starbucks-instant-coffee.jpg" alt="starbucks-instant-coffee" width="250" height="290" />Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day.

That's the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created.

But once you bite that IPO apple and allow your company to be publicly traded there are few secrets to be kept as you try to manage the brand over the shoals and storms of the world's economies.]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Recession Landmines Do Not Discriminate: Caution</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:33:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</guid>
		<description><![CDATA[STEPHANIE FIERMAN A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent… it doesn’t matter. A landmine does not discriminate. You just explode. And so it was with a recent Pepsi ad for G2 (low-calorie Gatorade). When you watch the ad, you can [...]]]></description>
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		<slash:comments>3</slash:comments>
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