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	<title>Reputation Garage &#187; Brand Strategy</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>The Awesome Power of True Intentions</title>
		<link>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/</link>
		<comments>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/#comments</comments>
		<pubDate>Mon, 10 May 2010 17:50:01 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1159</guid>
		<description><![CDATA[by Jarvis Cromwell Marketers have been handed their biggest opportunity in years. With public distrust &#8211; and in some cases disgust &#8211; in big brands and companies, the perception that customers, employees, regulators and others have right now is this: &#8220;Big companies are not in it for me.&#8221; So what happens when you show customers [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>LVMH v. Google: Purses and Profits on the Web</title>
		<link>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/</link>
		<comments>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:36:36 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1031</guid>
		<description><![CDATA[by STEPHANIE FIERMAN There&#8217;s a real reputation-meets-commerce battle happening online. Today, any advertiser with a Google AdWords account can buy virtually any keyword to advertise its own goods, regardless of whether the advertiser in question has the rights to use the word. This is particularly troublesome to companies that have spent decades burnishing brand franchises [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Squeezing value out of a brand without killing it</title>
		<link>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:58:14 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Andrew Jaffe]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=624</guid>
		<description><![CDATA[<strong>by ANDREW JAFFE</strong>

<img class="alignleft size-full wp-image-627" title="starbucks-instant-coffee" src="http://www.reputationgarage.com/wp-content/uploads/2009/11/starbucks-instant-coffee.jpg" alt="starbucks-instant-coffee" width="250" height="290" />Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day.

That's the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created.

But once you bite that IPO apple and allow your company to be publicly traded there are few secrets to be kept as you try to manage the brand over the shoals and storms of the world's economies.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Recession Landmines Do Not Discriminate: Caution</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:33:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>

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		<description><![CDATA[STEPHANIE FIERMAN A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent… it doesn’t matter. A landmine does not discriminate. You just explode. And so it was with a recent Pepsi ad for G2 (low-calorie Gatorade). When you watch the ad, you can [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Financial Firms Must Break From The Pack To Establish Trust</title>
		<link>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/</link>
		<comments>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 00:22:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[reputational risk]]></category>
		<category><![CDATA[scandals]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/financial-firms-must-break-from-the-pack-to-re-establish-trust/</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Here at the Garage, we believe that a more measured approach to bank and investment advertising is probably a positive development. After all, hadn’t all the ads begun to look the same? Could every company and every investment have possibly offered the best return, and the most Morningstar stars, and the biggest [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trustmeister to PRSA: Become Ambassadors of Trust (Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/trustmeister-to-prsa-become-ambassadors-of-trust-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/trustmeister-to-prsa-become-ambassadors-of-trust-jarvis-cromwell/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 01:50:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[corporate communications]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/trustmeister-to-prsa-become-ambassadors-of-trust-jarvis-cromwell/</guid>
		<description><![CDATA[I was in Maryland last week speaking at the 30th Annual PRSA Chesapeake Conference. I had been asked to speak on the topic of how communicators can gain more influence at the c-level executive table. This is not a question that lends itself to the typical conference diet of case studies or top ten lists. [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/trust-reputation/brand-strategy/trustmeister-to-prsa-become-ambassadors-of-trust-jarvis-cromwell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing Reputational Risks across the Global Supply Chain (By Jarvis)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/managing-reputational-risks-across-the-global-supply-chain-by-jarvis/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/managing-reputational-risks-across-the-global-supply-chain-by-jarvis/#comments</comments>
		<pubDate>Wed, 30 May 2007 18:56:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[brand China]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/managing-reputational-risks-across-the-global-supply-chain-by-jarvis/</guid>
		<description><![CDATA[In the wake of well-publicized poisonings from pet food, toothpaste and drugs, China is now widely believed to have a food safety problem. And the “Brand China” trust problem threatens their place in the global supply chain. Do you find yourself checking the country-of-origin labels in the fruit and vegetable section at Costco? In the [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/trust-reputation/brand-strategy/managing-reputational-risks-across-the-global-supply-chain-by-jarvis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways to Prevent a Reputational Disaster</title>
		<link>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/</link>
		<comments>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/#comments</comments>
		<pubDate>Thu, 24 May 2007 12:52:00 +0000</pubDate>
		<dc:creator>pauldunay</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/</guid>
		<description><![CDATA[by PAUL DUNAY Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy. Since consumers rely heavily on the Web as an authoritative source of information, managing a brand&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should you apply the green lipstick? (by Samantha Taylor)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/#comments</comments>
		<pubDate>Mon, 07 May 2007 20:11:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/should-you-apply-the-green-lipstick-by-samantha-taylor/</guid>
		<description><![CDATA[There is a lot of lip service being paid to the environment by marketers of all stripes. Is it authentic? A ‘greening of business’ cover story in Advertising Age (here) suggests the answer may be no in some cases. For marketers, the more important question is whether or not donning “green lipstick” will ultimately pay [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Trust Was Missing from Friedman&#8217;s Playbook</title>
		<link>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/</link>
		<comments>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 15:41:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Jack Welch]]></category>
		<category><![CDATA[Milton Friedman]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/brand-trust-was-missing-from-friedmans-playbook-jarvis/</guid>
		<description><![CDATA[by JARVIS CROMWELL We find Andrew Zolli one of the more interesting and relevant futurists out there these days. He recently wrote a great piece in Fast Company (here) that kicked off with a quote from renown free-marketeer Milton Friedman: “There is one and only one social responsibility of business”, Friedman wrote back in 1970, [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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