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	<title>Reputation Garage &#187; Stephanie Fierman</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Like Your Mother Always Said: You Teach People How They Can Treat You</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:57:33 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1209</guid>
		<description><![CDATA[<span style="color: #2871af;"><strong>By Stephanie Fierman</strong></span>

Larry King held a two-hour telethon on June 21 to raise funds for those impacted by the BP oil spill titled "Disaster in the Gulf: How You Can Help."

Am I the only one who doesn’t quite understand this?

It seems uncontested that the spill was caused by a commercial entity that everyone agrees is responsible; that the U.S. government has vowed to hold said entity to its promise of paying for the clean-up and for losses incurred by all affected parties; and BP itself has agreed to do same.

Now I’m not making any claims as to whether BP will or won’t actually do this (or that its version of reimbursement would be agreeable), but this telethon wasn’t saying “We know BP’s 100% responsible, but we don’t believe it’ll come through so we’re doing this just in case.” It was just your regular old telethon to raise money.

So why? Why are we raising money? Why are television watchers being prodded by their favorite celebrities to donate?
]]></description>
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		<title>LVMH v. Google: Purses and Profits on the Web</title>
		<link>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/</link>
		<comments>http://www.reputationgarage.com/other-posts/lvmh-v-google-purses-and-profits-on-the-web/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:36:36 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1031</guid>
		<description><![CDATA[by STEPHANIE FIERMAN There&#8217;s a real reputation-meets-commerce battle happening online. Today, any advertiser with a Google AdWords account can buy virtually any keyword to advertise its own goods, regardless of whether the advertiser in question has the rights to use the word. This is particularly troublesome to companies that have spent decades burnishing brand franchises [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession Landmines Do Not Discriminate: Caution</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:33:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>

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		<description><![CDATA[STEPHANIE FIERMAN A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent… it doesn’t matter. A landmine does not discriminate. You just explode. And so it was with a recent Pepsi ad for G2 (low-calorie Gatorade). When you watch the ad, you can [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Financial Firms Must Break From The Pack To Establish Trust</title>
		<link>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/</link>
		<comments>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 00:22:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[reputational risk]]></category>
		<category><![CDATA[scandals]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/financial-firms-must-break-from-the-pack-to-re-establish-trust/</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Here at the Garage, we believe that a more measured approach to bank and investment advertising is probably a positive development. After all, hadn’t all the ads begun to look the same? Could every company and every investment have possibly offered the best return, and the most Morningstar stars, and the biggest [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Sponsors Throw A Life Line To Michael Phelps?</title>
		<link>http://www.reputationgarage.com/other-posts/will-sponsors-throw-a-life-line-to-michael-phelps/</link>
		<comments>http://www.reputationgarage.com/other-posts/will-sponsors-throw-a-life-line-to-michael-phelps/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 00:42:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/will-sponsors-throw-a-life-line-to-michael-phelps/</guid>
		<description><![CDATA[by Stephanie Fierman Well. Well, well, well. What can one say about the picture of Michael Phelps smoking marijuana from a bong?Yes that’s right kids, your gold-medal idol is smoking grass. Weed. Ganja. He’s inhaled. And it looks like he’s done it before, too. Having moms ourselves, The Garage shudders to think what Phelps’ mother [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/will-sponsors-throw-a-life-line-to-michael-phelps/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>On Stephanie Fierman, Google and your Online Reputation (Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/on-stephanie-fierman-google-and-your-online-reputation-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/on-stephanie-fierman-google-and-your-online-reputation-jarvis-cromwell/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 02:29:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CMO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[digital reputation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/on-stephanie-fierman-google-and-your-online-reputation-jarvis-cromwell/</guid>
		<description><![CDATA[Listen up, because this is important to your professional reputation and career. Readers know I blog about the impacts of low trust on all kinds of human exchange and enterprise. Do you trust me as a credible expert? If you&#8217;re not so sure, what action would you take? Did I hear the word &#8220;Google&#8221;? Well, [...]]]></description>
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		<slash:comments>0</slash:comments>
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