Advertising, Other Posts, Paul Allen, marketing

Please, Let Billy Mays R.I.P.

No Comments 03 December 2009

by PAUL ALLEN

So the other day, I’m watching TV (I’m in advertising, so I’m obliged to do so). And who do I see presenting me with the opportunity to own the Awesome Augur? You guessed it — the one and only Billy Mays — America’s most famous pitchman. There he is, booming confidently, telling me that the Awesome Augur is going to make my gardening, roto-tilling, new plantings and weed-maintenance easier than I ever thought possible.

Fantastic stuff — if you’re inclined to the “gardening way” of life. Me — I’m not interested in, nor do I undertake, any of these dirt-laden activities. Accordingly, I’m not interested in how I might make any of these endeavors easier at any price.

But what did interest me was that there he was, Billy Mays — larger than life.

Except that he’s dead. Continue Reading

Other Posts, Paul Allen

The Transitivity of Trust (Or Why I Don’t Trust Roland Burris)

No Comments 20 January 2009

Paul Allen
I was thinking to myself the other day that I would not trust Roland Burris as far as I could throw him (which btw is a very strange expression when you think about it – right up there with “the proof is in the pudding”). Now, it is important to note that, up until recently, I had never heard of Roland Burris. And I am probably not alone as far as that goes. And it is likely that my initial take on Burris is not well informed.

But nonetheless, I do not trust Roland Burris.

Unless you have been living on the same island as the cast of LOST, you know that Roland Burris is the Illinois Attorney General just seated in the US senate filling the post vacated by Barack Obama. Of course the big story around Burris’s appointment is his appointer – Rod Blagojevich (a.k.a. “Blago the Impeached”). Burris was the net result of Blagojevich’s “pay for preference” scandal in which he sought to personally profit through the appointment of Obama’s senate successor. “Blago” persisted in his legal right to make this appointment while being pursued for violating the Constitution of the United States in his attempt to make some personal coin off this appointment. Not a good guy at all. And remarkably stubborn in his “wrongness.” Not to mention his poor taste in hairstyles.

The good news is that Blagojevich is being impeached. And will face Federal charges. The bad news is that I still don’t trust Roland Burris. But I think I know why.

It is the “Transitivity of Trust” theory. Which I just made up. But it is based on some fairly sound mathematical principals, much of which we all learned in middle school or perhaps high school.

Do you remember the transitive property? It goes something like this:

In mathematics, a binary relation R over a set X is transitive if whenever an element a is related to an element b, and b is in turn related to an element c, then a is also related to c.

Transitivity is a key property of both partial order relations and equivalence relations.

Or more simply:

Whenever A = B and B = C, then also A = C.

So in this case, let’s say that I am “A”, and “Blago the Impeached” is “B”. I think I’ve already made the case (as has the entire media community) that Blagojevich is not a trustworthy guy. This is evidenced by his being the first governor to ever be impeached in the state if Illinois.

So A (me) does not trust B (“Blago”) at all. Who would?

Now, let’s say newly appointed senator Burris is “C”, It seems to me that Roland Burris must feel pretty good about Blagojevich and his decision to nominate him to the senate. After all, despite the controversy around Blagojevich’s rights, wrongs and general bad behavior Burris seems to have no problem accepting the nomination. Burris, in effect, trusts and supports Blagojevich. So to me that means “B=C”. In another words, Blagojevich and Burris appear to be cut from the same cloth – perhaps some kind of self-absorbing fabric.

So, if I (A) don’t trust Blagojevich (B). And (B) trusts Burris (C) (and vice versa). Then according to the “Transitivity of Trust” I (A) do not trust Burris (C). And that’s that.

It’s probably worth noting that Burris’ nomination came with the condition that it was for one term only. So even the government of the United States of America does not fully trust Roland Burris. Because of Rod Blagojevich. This transitivity thing is no joke.

The big lesson for me in this is how much a perception of trust can be influenced by the company one keeps. Trust (or lack thereof) is a very transferable notion. It can be rubbed on or off by those you choose to associate with. As a person, or institution becomes serious in it’s mission to become truly trustworthy (which means addressing image, culture, behaviors, values and transactions), the “Transitivity of Trust” becomes a very relevant phenomenon.

Aspiring Trustmeisters (folks who are committed to helping themselves and their organizations establish an trust-based operating approach) must put this phenomenon into real practice. Choose your colleagues and associates carefully. Assess their real and perceived trustworthiness. And don’t work with anyone who uses Rod Blagojevich as a reference.

Copyright 2009 by the Reputation Garage and Allen & Gerritsen

2009 Classics, Classics, Foundational, Other Posts, Paul Allen

Trust Recovery Path: The Leadership Challenge

2 Comments 12 January 2009

by JARVIS CROMWELL

Back in 2007 we quoted renowned free-marketeer Milton Friedman on the pages of this blog as follows:

“There is one and only one social responsibility of business,” Friedman wrote back in 1970, and that is to “engage in activities designed to increase profits.”

Friedman’s viewpoint ultimately became the guiding principal of an era: profitable self-interest would be viewed as the only reliable endgame by most businesses.

The costs were higher than anyone imagined.

We read today that there is increasing consensus that there will be a 15-25% drop in the standard of living around the world (more in some especially beleaguered regions) as a result of the current crisis. Wow. And some corners are now arguing that 2008 was to capitalism what 1989 was to communism. Is this the demise of free market capitalism as we know it? Or is there a way out of this place?

The optimistic view is that our current sorry state of affairs will herald a new era of free market capitalism that fellow trustmeister Dr. Sri Raghavan and I have termed “Trust Metric capitalism.” The idea is that management teams must demand that their organizations better measure what truly matters for the long-term health of the system. To achieve that, organizations will need to look at metrics beyond short-term profit — the kind that measure the underlying health and vitality of their organization, transactions and markets. The pessimistic view is that leaders will hunker down in a tough market, continue with an agenda that is both short-term oriented and bubble-prone, and generally fail to lead us into sustainable profit and growth.

Over a year ago the futurist Andrew Zolli wrote a piece in where he declared that the oblivious capitalist’s days are numbered. In this case Zolli cast his eye to the future and concluded that a host of global forces will force a remake of the playbook for business success. Business will profit by driving a wider social agenda and “the clinical, value-neutral capitalism of old” will fall by the wayside.

Let’s face it, whichever way you slice it companies have much work to do. That work includes reducing costs and preparing financially for a long winter. But beyond the very real financial constraints, this is a time of customer scarcity and increasing fear. Building trust must now become a central means through which companies will drive customer sales, loyalty and retention, employee engagement, productivity and, ultimately, long-term shareholder value. It is an essential metric to the survival of capitalism as we know it. Warren Buffett compared trust and confidence to the air we breath. We take it for granted until it’s gone.

What do you think? Are the days numbered for the oblivious capitalist — or will leadership rise to the challenge and institute a new set of performance measures to bring us back from the brink? Which companies get it, which don’t? We would like to know your views.

2008 Classics, C-level, Other Posts, Paul Allen, Reputation, Trust Issues, corporate reputation, marketing

Trust and the Performance Economy Part 1 (Paul Allen)

1 Comment 24 November 2008

Back in the year 2000 – shortly before 9/11, way before the invasion of Iraq, and way-way before the collapse of the global credit system – a serious debate raged. The central question was a profound one.

“Which economy are we in?”
Good question. What’s everyone think?

The year 2000 was the backside of the dot.com bubble, still bloated and ready to burst. Money flowed, valuations were generous, VC-backed investments were the rage, technology was everything, more people had more than they had ever had before. Which, I guess, meant people had lots of free time to think about exactly which economy they were enjoying so much.

Pundits said we were in the midst of the Internet economy, the technology economy, the Silicon-Valley economy, the dot.com economy, the wired economy – and the big kahuna of them all – the new economy. My personal favorite is the new economy – because it made so little sense, as if the all too human drivers of economic sustainability took a permanent vacation. Plus, the moment you anoint a new economy, it starts becoming an old economy. And as we are painfully learning today, sometimes an old economy can become barely an economy at all.

“So, again, what economy is this today ?
My answer is the same as it was in 2000. This is the Performance Economy.

Continue Reading

Instant Webinar

MENG Webinar

Don't pass on viewing this one. It could save your brand from the kinds of missteps that cost billions and torpedo careers.

Jarvis Cromwell and Jerry Doyle offer key reputation management tips for the C-suite. Originally presented to the Marketing Executives Networking Group (MENG)

Runtime: 60 Minutes

Connect With Us

  • NYC 646 807 9040
  • CT 203 966 2171
  • Subscribe to RSS
  • Subscribe by Email
  • Linked In
  • More Ways To Connect

Receive our Monthly Roundup

Privacy and Disclosures

Got Trust?

Public trust reached an all-time low in 2002 and has been declining ever since. That's a concern because low trust impacts every kind of exchange for the worse.

Our team of "trustmeisters" explore ways to restore trust for markets, companies, relationships and the culture.

Join in!

Latest Tweets

© 2007 - 2010 Reputation Garage LLC     Privacy and Disclosures

Site Design by James Morrison - built on a Woo Theme NS