Reputation Garage Managing Principal Jarvis Cromwell will be running a roundtable at BDI’s 2nd annual Social Communications & Healthcare – Case Studies and Roundtables conference.

Date: Tuesday, May 11, 2010
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195 (Use Reputation Garage discount code “RG” to and fee is reduced to $155)
Website: http://www.bdionline.com/socialhealthcare2010.html

The conference will give best practice examples of how leading healthcare brands are accomplishing business objectives with social media and social networking and will cover the following questions:

• How do you deal with regulatory and legal issues when planning and implementing social media strategies
• How do you connect with and tap into consumers who are already using the internet for healthcare information?
• What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?
• What are examples of social communities that demonstrate how leading healthcare brands interact, educate, and provide value to consumers online?
• Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them?
• How has social media impacted crisis communications specifically for the healthcare industry?
• How do you sell social communications projects and prove ROI to senior management?
• How do you create effective partnerships with new healthcare media leaders beyond advertising?
• What are the best examples of how to use social communications to connect internally with employees and stakeholders?
• What are the tools, technologies, and best practices for monitoring and measuring social communications