JARVIS CROMWELL

I’ll again be leading a roundtable at the upcoming BDI Social Media Conference in New York on November 12th.





My topic: Shouts, Boycotts and Share Declines: Does the Social Media Increase Your Risk of a Crisis Event?

It is no secret that the social media’s impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees.

But there are important risks and I will explore them in my roundtable.

Conference details:

What: The Social Consumer – B2B Case Studies and Roundtables
Where: The Graduate Center / CUNY: 365 Fifth Avenue, New York
When: November 12 at 8am-12pm
Register: Here