http://www.reputationgarage.com Helping Organizations Build Trust and Avoid Crisis Through Reputation Management Wed, 01 Sep 2010 21:18:01 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/ http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/#comments Tue, 17 Nov 2009 16:58:14 +0000 jarviscromwell http://www.reputationgarage.com/?p=624 by ANDREW JAFFE Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day. That's the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created. But once you bite that IPO apple and allow your company to be publicly traded there are few secrets to be kept as you try to manage the brand over the shoals and storms of the world's economies.]]> http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/feed/ 1 http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/ http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/#comments Tue, 10 Nov 2009 16:27:37 +0000 jarviscromwell http://www.testingdomain.co.uk/reputationgarage/?p=349 http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/feed/ 0