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Andrew Jaffe, Brand Strategy, C-level, marketing
Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day.
That’s the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created.
But once you bite that IPO apple and allow your company to be publicly traded there are few secrets to be kept as you try to manage the brand over the shoals and storms of the world’s economies.
PART TWO OF ANDREW JAFFE’S AGENCY OF THE FUTURE SERIES.
Maurice Levy is perhaps the most under-reported, undervalued person in advertising. In the span of 20 years, he has taken a smallish European network of agencies based in Paris and built it into a colossus.
Don't pass on viewing this one. It could save your brand from the kinds of missteps that cost billions and torpedo careers.
Jarvis Cromwell and Jerry Doyle offer key reputation management tips for the C-suite. Originally presented to the Marketing Executives Networking Group (MENG)
Runtime: 60 Minutes
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