The Reputation Garage was founded in 2004 as a part-time “garage band” by a group of big company chief marketing officers, communicators, agency executives and other leaders.
Operating as an open-source collaborative, these executives worked to develop new ideas and tinitiatives to improve low trust in business and mitigate the impact on corporate performance.
Today the Reputation Garage has evolved into a specialized consultancy bringing organizations and their management teams effective new ways to build trust and manage reputational performance.
We continue to operate as an open-source movement around our founding POV:
- Organizations are operating in the lowest trust environment in a century
- Low trust has consequences, impacting every area of business
- Failure to address the issue of low public trust threatens the health of businesses, brands, and economies upon which billions of people depend
- Brand reputation and trust are more than communications issues, they are performance issues.
- Costly reputational missteps are rampant and often the result of faulty performance systems and decision-making patterns
- Management teams can enhance value and mitigate risk by implementing a reputational performance program aligned with communications
Our principals and partners are deeply experienced across a variety of disciplines, including corporate reputation, brand strategy, communications, leadership coaching, risk management and performance management. As former operating executives, we have a bias towards action and manage for bottom line results.
Talk to us about what we can do for your reputational performance.

