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	<title>Reputation Garage &#187; Companies</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>On Stephanie Fierman, Google and your Online Reputation (Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/on-stephanie-fierman-google-and-your-online-reputation-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/on-stephanie-fierman-google-and-your-online-reputation-jarvis-cromwell/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 02:29:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CMO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[digital reputation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online reputation]]></category>

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		<description><![CDATA[Listen up, because this is important to your professional reputation and career. Readers know I blog about the impacts of low trust on all kinds of human exchange and enterprise. Do you trust me as a credible expert? If you&#8217;re not so sure, what action would you take? Did I hear the word &#8220;Google&#8221;? Well, [...]]]></description>
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		<title>Managing Reputational Risks across the Global Supply Chain (By Jarvis)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/managing-reputational-risks-across-the-global-supply-chain-by-jarvis/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/managing-reputational-risks-across-the-global-supply-chain-by-jarvis/#comments</comments>
		<pubDate>Wed, 30 May 2007 18:56:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[brand China]]></category>
		<category><![CDATA[reputational risk]]></category>

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		<description><![CDATA[In the wake of well-publicized poisonings from pet food, toothpaste and drugs, China is now widely believed to have a food safety problem. And the “Brand China” trust problem threatens their place in the global supply chain. Do you find yourself checking the country-of-origin labels in the fruit and vegetable section at Costco? In the [...]]]></description>
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		<title>You say you love me, but&#8230; (By Jarvis)</title>
		<link>http://www.reputationgarage.com/trust-reputation/trust/you-say-you-love-me-but-by-jarvis/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/trust/you-say-you-love-me-but-by-jarvis/#comments</comments>
		<pubDate>Tue, 22 May 2007 15:15:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Piper Jaffey]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[The funny, short video below says a lot about the state of relations today between marketers and customers. It’s a break-up scene. Ms. Consumer wants a divorce from Mr. Advertiser. And just like the dissolution of many relationships, trust has broken down. Some of “Ms. Consumer’s” grievances: “You’re saying you love me, but you’re not [...]]]></description>
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		<title>Greener Barbie Doll at CRO Conference (by Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/trust-reputation/corporate-reputation/greener-barbie-doll-at-cro-conference-by-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/corporate-reputation/greener-barbie-doll-at-cro-conference-by-jarvis-cromwell/#comments</comments>
		<pubDate>Sat, 12 May 2007 03:29:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CEO]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>

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		<description><![CDATA[A few of us attended the CRO Conference in New York this week. This new organization dedicated to best practices in corporate responsibility already has 15% of the Fortune 500 signed up and it’s growing fast. The meeting offered plenty of performance take-aways that organizations of every stripe can learn from. Here are a few [...]]]></description>
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		<title>Should you apply the green lipstick? (by Samantha Taylor)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/#comments</comments>
		<pubDate>Mon, 07 May 2007 20:11:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[environment]]></category>

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		<description><![CDATA[There is a lot of lip service being paid to the environment by marketers of all stripes. Is it authentic? A ‘greening of business’ cover story in Advertising Age (here) suggests the answer may be no in some cases. For marketers, the more important question is whether or not donning “green lipstick” will ultimately pay [...]]]></description>
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		<title>Brand Trust Was Missing from Friedman&#8217;s Playbook</title>
		<link>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/</link>
		<comments>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 15:41:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Jack Welch]]></category>
		<category><![CDATA[Milton Friedman]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Trust Issues]]></category>

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		<description><![CDATA[by JARVIS CROMWELL We find Andrew Zolli one of the more interesting and relevant futurists out there these days. He recently wrote a great piece in Fast Company (here) that kicked off with a quote from renown free-marketeer Milton Friedman: “There is one and only one social responsibility of business”, Friedman wrote back in 1970, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So Don&#8217;t Do That! (Jarvis)</title>
		<link>http://www.reputationgarage.com/trust-reputation/corporate-reputation/so-dont-do-that-jarvis/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/corporate-reputation/so-dont-do-that-jarvis/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 22:05:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CEO]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[scandals]]></category>
		<category><![CDATA[world bank]]></category>

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		<description><![CDATA[It’s easy to grow callous over the daily scandal sheet. On this week’s critical-care list: World Bank President Paul Wolfowitz. And for shock jock Don Imus, the lights have now officially gone out. But so what? While Wolfowitz and Imus are clearly victims of their own bad judgment, the learning for the reputation-minded can be [...]]]></description>
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		<slash:comments>1</slash:comments>
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