When it comes to reputational performance, senior executives increasingly fear that their organization may be “flying blind.”
So if you happen to be within striking distance of Stamford Connecticut on September 22, consider joining Reputation Garage Managing Principal Jarvis Cromwell who will be the featured presenter at an exciting PRSA WestFair event.
Titled Why You Must Change the Way Your Organization Manages Trust and Reputation (And How to Do it), Jarvis will provide new ideas and practices for putting reputation into a performance management framework.
The topic is timely, as the reputational risks have never been greater.
– Combined, the recent BP and Toyota missteps cost over $100 billion in market cap and billions more in related costs. And if experience is any indicator, 10% of the Fortune 1000 will face a similarly severe reputational event over the next decade.
– Public trust has fallen to 100-year lows, presenting a stiff headwind to an already tough economic backdrop.
– While reputational missteps are often caused by bad operating decisions, this risk is often managed solely with marketing and communications tools and implemented by small departments with little or no operating control.
– The rise of the social media and web 2.0 has created the potential for rapid changes in reputational fortunes – literally re-writing a decades old playbook that the mass media created and bringing us back to the days of the Victorian village, where reputational ruin could be both swift and long-lasting.
Organizations have been losing the war on trust lately and it’s hurting performance. So come find out how to move beyond traditional tools, practices and organization structures to more effectively address this important management issue.
To register or learn more, CLICK HERE.
