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	<title>Reputation Garage &#187; online marketing</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>A Diamond is a Cad’s Best Friend</title>
		<link>http://www.reputationgarage.com/other-posts/a-diamond-is-a-cad%e2%80%99s-best-friend/</link>
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		<pubDate>Thu, 04 Dec 2008 19:17:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[By Jarvis Cromwell for The Reputation Garage “Eternally basic is how people live.” This holiday season, marketers aspiring to be trustmeisters should think about the quote above from the late, great Ted Bernstein of The New York Times. His point was that any scrap of information, every communication, ultimately connects back to people and their [...]]]></description>
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		<title>On Stephanie Fierman, Google and your Online Reputation (Jarvis Cromwell)</title>
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		<pubDate>Wed, 17 Oct 2007 02:29:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CMO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[digital reputation]]></category>
		<category><![CDATA[online marketing]]></category>
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		<description><![CDATA[Listen up, because this is important to your professional reputation and career. Readers know I blog about the impacts of low trust on all kinds of human exchange and enterprise. Do you trust me as a credible expert? If you&#8217;re not so sure, what action would you take? Did I hear the word &#8220;Google&#8221;? Well, [...]]]></description>
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