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	<title>Reputation Garage &#187; marketing</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Like Your Mother Always Said: You Teach People How They Can Treat You</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:57:33 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1209</guid>
		<description><![CDATA[<span style="color: #2871af;"><strong>By Stephanie Fierman</strong></span>

Larry King held a two-hour telethon on June 21 to raise funds for those impacted by the BP oil spill titled "Disaster in the Gulf: How You Can Help."

Am I the only one who doesn’t quite understand this?

It seems uncontested that the spill was caused by a commercial entity that everyone agrees is responsible; that the U.S. government has vowed to hold said entity to its promise of paying for the clean-up and for losses incurred by all affected parties; and BP itself has agreed to do same.

Now I’m not making any claims as to whether BP will or won’t actually do this (or that its version of reimbursement would be agreeable), but this telethon wasn’t saying “We know BP’s 100% responsible, but we don’t believe it’ll come through so we’re doing this just in case.” It was just your regular old telethon to raise money.

So why? Why are we raising money? Why are television watchers being prodded by their favorite celebrities to donate?
]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Awesome Power of True Intentions</title>
		<link>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/</link>
		<comments>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/#comments</comments>
		<pubDate>Mon, 10 May 2010 17:50:01 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1159</guid>
		<description><![CDATA[by Jarvis Cromwell Marketers have been handed their biggest opportunity in years. With public distrust &#8211; and in some cases disgust &#8211; in big brands and companies, the perception that customers, employees, regulators and others have right now is this: &#8220;Big companies are not in it for me.&#8221; So what happens when you show customers [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Ski Industry’s Little White Lie</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:07:55 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=997</guid>
		<description><![CDATA[by JARVIS CROMWELL We got pounded by lots of fresh white stuff up here and the skiing is going to be epic this weekend. Really. Dudes, bust out of work and head up now. Trust that report? Well, putting promises of epic runs down the mountain aside for a second, what really gives us confidence [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Inspiration is all around.  Just Look.</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/inspiration-is-all-around-just-look/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/inspiration-is-all-around-just-look/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 14:30:48 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[No Excuses]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=952</guid>
		<description><![CDATA[by JARVIS CROMWELL Tomorrow the world heads back to work. Armed with your 2010 New Year’s resolutions, what are your sources of inspiration as you set out to face what remains a challenging environment on so many fronts? Here’s a suggestion. Even if you’ve seen this iconic video of basketball player Matt Scott, which was [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Please, Let Billy Mays R.I.P.</title>
		<link>http://www.reputationgarage.com/other-posts/please-let-billy-mays-r-i-p/</link>
		<comments>http://www.reputationgarage.com/other-posts/please-let-billy-mays-r-i-p/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:23:26 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=665</guid>
		<description><![CDATA[So the other day, I'm watching TV (I'm in advertising, so I'm obliged to do so). And who do I see presenting me with the opportunity to own the Awesome Augur? You guessed it -- the one and only Billy Mays -- America's most famous pitchman. There he is, booming confidently, telling me that the Awesome Augur is going to make my gardening, roto-tilling, new plantings and weed-maintenance easier than I ever thought possible.

Fantastic stuff.  Except that Billy Mays, larger than life, is dead.]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/please-let-billy-mays-r-i-p/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Squeezing value out of a brand without killing it</title>
		<link>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:58:14 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Andrew Jaffe]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=624</guid>
		<description><![CDATA[<strong>by ANDREW JAFFE</strong>

<img class="alignleft size-full wp-image-627" title="starbucks-instant-coffee" src="http://www.reputationgarage.com/wp-content/uploads/2009/11/starbucks-instant-coffee.jpg" alt="starbucks-instant-coffee" width="250" height="290" />Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day.

That's the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created.

But once you bite that IPO apple and allow your company to be publicly traded there are few secrets to be kept as you try to manage the brand over the shoals and storms of the world's economies.]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The &#8220;All-Digital, All-the-Time&#8221; Agency Network</title>
		<link>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:27:37 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Andrew Jaffe]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/?p=349</guid>
		<description><![CDATA[PART TWO OF ANDREW JAFFE&#8217;S AGENCY OF THE FUTURE SERIES. Maurice Levy is perhaps the most under-reported, undervalued person in advertising. In the span of 20 years, he has taken a smallish European network of agencies based in Paris and built it into a colossus. Levy&#8217;s Publicis Groupe today owns Publicis, Saatchi, Leo Burnett, Fallon, [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why You must Offer Customers a Guiding Oar in Today&#8217;s Environment</title>
		<link>http://www.reputationgarage.com/other-posts/why-you-must-offer-customers-a-guiding-oar-in-todays-environment/</link>
		<comments>http://www.reputationgarage.com/other-posts/why-you-must-offer-customers-a-guiding-oar-in-todays-environment/#comments</comments>
		<pubDate>Thu, 14 May 2009 18:39:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Britton Manasco]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Other Posts]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/why-you-must-offer-customers-a-guiding-oar-in-todays-environment/</guid>
		<description><![CDATA[BRITTON MANASCO What does it take to earn the trust of key decision-makers and influencers in today’s turbulent economy? It’s no longer simply about product features or service capabilities. When your customers are making a significant commitment and putting precious dollars (even their own business) at risk, they expect more than ever before. They want [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/why-you-must-offer-customers-a-guiding-oar-in-todays-environment/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Recession Landmines Do Not Discriminate: Caution</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:33:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</guid>
		<description><![CDATA[STEPHANIE FIERMAN A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent… it doesn’t matter. A landmine does not discriminate. You just explode. And so it was with a recent Pepsi ad for G2 (low-calorie Gatorade). When you watch the ad, you can [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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