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	<title>Reputation Garage &#187; Customer Advocacy</title>
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		<title>The Awesome Power of True Intentions</title>
		<link>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/</link>
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		<pubDate>Mon, 10 May 2010 17:50:01 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation]]></category>
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		<description><![CDATA[by Jarvis Cromwell Marketers have been handed their biggest opportunity in years. With public distrust &#8211; and in some cases disgust &#8211; in big brands and companies, the perception that customers, employees, regulators and others have right now is this: &#8220;Big companies are not in it for me.&#8221; So what happens when you show customers [...]]]></description>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<title>Why You must Offer Customers a Guiding Oar in Today&#8217;s Environment</title>
		<link>http://www.reputationgarage.com/other-posts/why-you-must-offer-customers-a-guiding-oar-in-todays-environment/</link>
		<comments>http://www.reputationgarage.com/other-posts/why-you-must-offer-customers-a-guiding-oar-in-todays-environment/#comments</comments>
		<pubDate>Thu, 14 May 2009 18:39:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Britton Manasco]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Other Posts]]></category>

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		<description><![CDATA[BRITTON MANASCO What does it take to earn the trust of key decision-makers and influencers in today’s turbulent economy? It’s no longer simply about product features or service capabilities. When your customers are making a significant commitment and putting precious dollars (even their own business) at risk, they expect more than ever before. They want [...]]]></description>
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		<title>Keeping Customers In Tough Times</title>
		<link>http://www.reputationgarage.com/other-posts/1-in-our-series-for-keeping-customers-in-tough-times-nicolette-wuring/</link>
		<comments>http://www.reputationgarage.com/other-posts/1-in-our-series-for-keeping-customers-in-tough-times-nicolette-wuring/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:11:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[C-level]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Nicolette Wuring]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>

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		<description><![CDATA[NICOLETTE WURING Garage Tip: In Today’s Low-trust World Your Promises Are Less Likely to Be Believed. Focus Instead on Improving Your Ability to Deliver Meaningful Interactions With Customers &#8212; the kind that Build Trust A cable company in Europe launched a re-branding soon after a roll-up of acquisitions by a group of venture capitalists. The [...]]]></description>
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		<title>Customer Service: Your lifeline in the Crisis</title>
		<link>http://www.reputationgarage.com/marketing/customer-advocacy/customer-service-your-lifeline-in-the-crisis-nicolette-wuring/</link>
		<comments>http://www.reputationgarage.com/marketing/customer-advocacy/customer-service-your-lifeline-in-the-crisis-nicolette-wuring/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 13:33:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Right Sizing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Jeffrey Immelt]]></category>
		<category><![CDATA[Nicolette Wuring]]></category>

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		<description><![CDATA[NICOLETTE WURING Editors Note: General Electric’s Jeff Immelt recently noted that the global economy is not simply undergoing an economic downturn, but an emotional, social and economic reset. Is your management team feeling panic about that? Applying the thinking developed by the trustmeisters here in the Reputation Garage can help. If Mr. Immelt is right, [...]]]></description>
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