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	<title>Reputation Garage &#187; Corporate Social Responsibility</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Like Your Mother Always Said: You Teach People How They Can Treat You</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/like-your-mother-always-said-you-teach-people-how-they-can-treat-you/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:57:33 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[reputational risk]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1209</guid>
		<description><![CDATA[<span style="color: #2871af;"><strong>By Stephanie Fierman</strong></span>

Larry King held a two-hour telethon on June 21 to raise funds for those impacted by the BP oil spill titled "Disaster in the Gulf: How You Can Help."

Am I the only one who doesn’t quite understand this?

It seems uncontested that the spill was caused by a commercial entity that everyone agrees is responsible; that the U.S. government has vowed to hold said entity to its promise of paying for the clean-up and for losses incurred by all affected parties; and BP itself has agreed to do same.

Now I’m not making any claims as to whether BP will or won’t actually do this (or that its version of reimbursement would be agreeable), but this telethon wasn’t saying “We know BP’s 100% responsible, but we don’t believe it’ll come through so we’re doing this just in case.” It was just your regular old telethon to raise money.

So why? Why are we raising money? Why are television watchers being prodded by their favorite celebrities to donate?
]]></description>
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		<title>In Toys We Trust (By Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/other-posts/in-toys-we-trust-by-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/other-posts/in-toys-we-trust-by-jarvis-cromwell/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 20:37:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Trust Issues]]></category>

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		<description><![CDATA[When my brother sent me an Amazon link to Playmobil’s Security Check Point toy I was sure this was either a joke or a phishing scheme. Nope. It’s real. Buy it here. Cost of the toy: $62. Customer reviews: priceless. Welcome to planet earth circa 2009. If we had to pick a symbol for the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Galapagos. “The archipelago of good behavior” (Paul Allen)</title>
		<link>http://www.reputationgarage.com/marketing/corporate-social-responsibility/environment/galapagos-%e2%80%9cthe-archipelago-of-good-behavior%e2%80%9d-paul-allen/</link>
		<comments>http://www.reputationgarage.com/marketing/corporate-social-responsibility/environment/galapagos-%e2%80%9cthe-archipelago-of-good-behavior%e2%80%9d-paul-allen/#comments</comments>
		<pubDate>Thu, 17 May 2007 12:28:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[environment]]></category>

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		<description><![CDATA[In his last post, fellow Trustmeister Jarvis Cromwell made mention of my recent journey to the Galapagos Islands. My wife, 13-year-old daughter and I had the good fortune to go on an expedition to this isolated archipelago; one of the most remote, unique and protected ecosystems on this planet. The reputation of Galapagos* precedes it. [...]]]></description>
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		<title>Greener Barbie Doll at CRO Conference (by Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/trust-reputation/corporate-reputation/greener-barbie-doll-at-cro-conference-by-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/corporate-reputation/greener-barbie-doll-at-cro-conference-by-jarvis-cromwell/#comments</comments>
		<pubDate>Sat, 12 May 2007 03:29:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CEO]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>

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		<description><![CDATA[A few of us attended the CRO Conference in New York this week. This new organization dedicated to best practices in corporate responsibility already has 15% of the Fortune 500 signed up and it’s growing fast. The meeting offered plenty of performance take-aways that organizations of every stripe can learn from. Here are a few [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Should you apply the green lipstick? (by Samantha Taylor)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/should-you-apply-the-green-lipstick-by-samantha-taylor/#comments</comments>
		<pubDate>Mon, 07 May 2007 20:11:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[environment]]></category>

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		<description><![CDATA[There is a lot of lip service being paid to the environment by marketers of all stripes. Is it authentic? A ‘greening of business’ cover story in Advertising Age (here) suggests the answer may be no in some cases. For marketers, the more important question is whether or not donning “green lipstick” will ultimately pay [...]]]></description>
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