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	<title>Reputation Garage &#187; Advertising</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>The Awesome Power of True Intentions</title>
		<link>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/</link>
		<comments>http://www.reputationgarage.com/other-posts/the-awesome-power-of-true-intentions/#comments</comments>
		<pubDate>Mon, 10 May 2010 17:50:01 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=1159</guid>
		<description><![CDATA[by Jarvis Cromwell Marketers have been handed their biggest opportunity in years. With public distrust &#8211; and in some cases disgust &#8211; in big brands and companies, the perception that customers, employees, regulators and others have right now is this: &#8220;Big companies are not in it for me.&#8221; So what happens when you show customers [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Ski Industry’s Little White Lie</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/the-ski-industry%e2%80%99s-little-white-lie/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:07:55 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=997</guid>
		<description><![CDATA[by JARVIS CROMWELL We got pounded by lots of fresh white stuff up here and the skiing is going to be epic this weekend. Really. Dudes, bust out of work and head up now. Trust that report? Well, putting promises of epic runs down the mountain aside for a second, what really gives us confidence [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Inspiration is all around.  Just Look.</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/inspiration-is-all-around-just-look/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/inspiration-is-all-around-just-look/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 14:30:48 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[No Excuses]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=952</guid>
		<description><![CDATA[by JARVIS CROMWELL Tomorrow the world heads back to work. Armed with your 2010 New Year’s resolutions, what are your sources of inspiration as you set out to face what remains a challenging environment on so many fronts? Here’s a suggestion. Even if you’ve seen this iconic video of basketball player Matt Scott, which was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Please, Let Billy Mays R.I.P.</title>
		<link>http://www.reputationgarage.com/other-posts/please-let-billy-mays-r-i-p/</link>
		<comments>http://www.reputationgarage.com/other-posts/please-let-billy-mays-r-i-p/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:23:26 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=665</guid>
		<description><![CDATA[So the other day, I'm watching TV (I'm in advertising, so I'm obliged to do so). And who do I see presenting me with the opportunity to own the Awesome Augur? You guessed it -- the one and only Billy Mays -- America's most famous pitchman. There he is, booming confidently, telling me that the Awesome Augur is going to make my gardening, roto-tilling, new plantings and weed-maintenance easier than I ever thought possible.

Fantastic stuff.  Except that Billy Mays, larger than life, is dead.]]></description>
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		<title>The &#8220;All-Digital, All-the-Time&#8221; Agency Network</title>
		<link>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/the-all-digital-agency-all-the-time/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:27:37 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Andrew Jaffe]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/?p=349</guid>
		<description><![CDATA[PART TWO OF ANDREW JAFFE&#8217;S AGENCY OF THE FUTURE SERIES. Maurice Levy is perhaps the most under-reported, undervalued person in advertising. In the span of 20 years, he has taken a smallish European network of agencies based in Paris and built it into a colossus. Levy&#8217;s Publicis Groupe today owns Publicis, Saatchi, Leo Burnett, Fallon, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession Landmines Do Not Discriminate: Caution</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:33:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/recession-landmines-do-not-discriminate-proceed-with-extreme-caution/</guid>
		<description><![CDATA[STEPHANIE FIERMAN A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent… it doesn’t matter. A landmine does not discriminate. You just explode. And so it was with a recent Pepsi ad for G2 (low-calorie Gatorade). When you watch the ad, you can [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Financial Firms Must Break From The Pack To Establish Trust</title>
		<link>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/</link>
		<comments>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 00:22:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[reputational risk]]></category>
		<category><![CDATA[scandals]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/financial-firms-must-break-from-the-pack-to-re-establish-trust/</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Here at the Garage, we believe that a more measured approach to bank and investment advertising is probably a positive development. After all, hadn’t all the ads begun to look the same? Could every company and every investment have possibly offered the best return, and the most Morningstar stars, and the biggest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>In Toys We Trust (By Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/other-posts/in-toys-we-trust-by-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/other-posts/in-toys-we-trust-by-jarvis-cromwell/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 20:37:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/in-toys-we-trust-by-jarvis-cromwell/</guid>
		<description><![CDATA[When my brother sent me an Amazon link to Playmobil’s Security Check Point toy I was sure this was either a joke or a phishing scheme. Nope. It’s real. Buy it here. Cost of the toy: $62. Customer reviews: priceless. Welcome to planet earth circa 2009. If we had to pick a symbol for the [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/in-toys-we-trust-by-jarvis-cromwell/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Diamond is a Cad’s Best Friend</title>
		<link>http://www.reputationgarage.com/other-posts/a-diamond-is-a-cad%e2%80%99s-best-friend/</link>
		<comments>http://www.reputationgarage.com/other-posts/a-diamond-is-a-cad%e2%80%99s-best-friend/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 19:17:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/a-diamond-is-a-cad%e2%80%99s-best-friend/</guid>
		<description><![CDATA[By Jarvis Cromwell for The Reputation Garage “Eternally basic is how people live.” This holiday season, marketers aspiring to be trustmeisters should think about the quote above from the late, great Ted Bernstein of The New York Times. His point was that any scrap of information, every communication, ultimately connects back to people and their [...]]]></description>
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