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	<title>Reputation Garage &#187; Milton Friedman</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Brand Trust Was Missing from Friedman&#8217;s Playbook</title>
		<link>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/</link>
		<comments>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 15:41:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Jack Welch]]></category>
		<category><![CDATA[Milton Friedman]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Trust Issues]]></category>

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		<description><![CDATA[by JARVIS CROMWELL We find Andrew Zolli one of the more interesting and relevant futurists out there these days. He recently wrote a great piece in Fast Company (here) that kicked off with a quote from renown free-marketeer Milton Friedman: “There is one and only one social responsibility of business”, Friedman wrote back in 1970, [...]]]></description>
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