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	<title>Reputation Garage &#187; Leaders</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Inspiration is all around.  Just Look.</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/inspiration-is-all-around-just-look/</link>
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		<pubDate>Sun, 03 Jan 2010 14:30:48 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[No Excuses]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=952</guid>
		<description><![CDATA[by JARVIS CROMWELL Tomorrow the world heads back to work. Armed with your 2010 New Year’s resolutions, what are your sources of inspiration as you set out to face what remains a challenging environment on so many fronts? Here’s a suggestion. Even if you’ve seen this iconic video of basketball player Matt Scott, which was [...]]]></description>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<title>Customer Service: Your lifeline in the Crisis</title>
		<link>http://www.reputationgarage.com/marketing/customer-advocacy/customer-service-your-lifeline-in-the-crisis-nicolette-wuring/</link>
		<comments>http://www.reputationgarage.com/marketing/customer-advocacy/customer-service-your-lifeline-in-the-crisis-nicolette-wuring/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 13:33:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Right Sizing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Jeffrey Immelt]]></category>
		<category><![CDATA[Nicolette Wuring]]></category>

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		<description><![CDATA[NICOLETTE WURING Editors Note: General Electric’s Jeff Immelt recently noted that the global economy is not simply undergoing an economic downturn, but an emotional, social and economic reset. Is your management team feeling panic about that? Applying the thinking developed by the trustmeisters here in the Reputation Garage can help. If Mr. Immelt is right, [...]]]></description>
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		<title>Greener Barbie Doll at CRO Conference (by Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/trust-reputation/corporate-reputation/greener-barbie-doll-at-cro-conference-by-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/corporate-reputation/greener-barbie-doll-at-cro-conference-by-jarvis-cromwell/#comments</comments>
		<pubDate>Sat, 12 May 2007 03:29:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[CEO]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate reputation]]></category>

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		<description><![CDATA[A few of us attended the CRO Conference in New York this week. This new organization dedicated to best practices in corporate responsibility already has 15% of the Fortune 500 signed up and it’s growing fast. The meeting offered plenty of performance take-aways that organizations of every stripe can learn from. Here are a few [...]]]></description>
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		<title>Brand Trust Was Missing from Friedman&#8217;s Playbook</title>
		<link>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/</link>
		<comments>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 15:41:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Jack Welch]]></category>
		<category><![CDATA[Milton Friedman]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Trust Issues]]></category>

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		<description><![CDATA[by JARVIS CROMWELL We find Andrew Zolli one of the more interesting and relevant futurists out there these days. He recently wrote a great piece in Fast Company (here) that kicked off with a quote from renown free-marketeer Milton Friedman: “There is one and only one social responsibility of business”, Friedman wrote back in 1970, [...]]]></description>
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