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	<title>Reputation Garage &#187; C-level</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Wicked Problems Are, Well, Wicked</title>
		<link>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/wicked-problems-are-well-wicked/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/jarvis-cromwell/wicked-problems-are-well-wicked/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 15:48:12 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[C-level]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>

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		<description><![CDATA[by Jarvis Cromwell For leaders of every stripe, marketing and otherwise, successfully tackling complexity is now a big part of the job; one made harder by an economic backdrop that has left most organizations with some pretty deep holes in their ability to execute. This has gotten me thinking lately about wicked problems &#8212; a [...]]]></description>
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		<title>Squeezing value out of a brand without killing it</title>
		<link>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/andrew-jaffe/squeezing-value-out-of-a-brand-without-killing-it/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:58:14 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Andrew Jaffe]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=624</guid>
		<description><![CDATA[<strong>by ANDREW JAFFE</strong>

<img class="alignleft size-full wp-image-627" title="starbucks-instant-coffee" src="http://www.reputationgarage.com/wp-content/uploads/2009/11/starbucks-instant-coffee.jpg" alt="starbucks-instant-coffee" width="250" height="290" />Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day.

That's the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created.

But once you bite that IPO apple and allow your company to be publicly traded there are few secrets to be kept as you try to manage the brand over the shoals and storms of the world's economies.]]></description>
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		<title>Keeping Customers In Tough Times</title>
		<link>http://www.reputationgarage.com/other-posts/1-in-our-series-for-keeping-customers-in-tough-times-nicolette-wuring/</link>
		<comments>http://www.reputationgarage.com/other-posts/1-in-our-series-for-keeping-customers-in-tough-times-nicolette-wuring/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:11:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[C-level]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Nicolette Wuring]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>

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		<description><![CDATA[NICOLETTE WURING Garage Tip: In Today’s Low-trust World Your Promises Are Less Likely to Be Believed. Focus Instead on Improving Your Ability to Deliver Meaningful Interactions With Customers &#8212; the kind that Build Trust A cable company in Europe launched a re-branding soon after a roll-up of acquisitions by a group of venture capitalists. The [...]]]></description>
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		<title>10 Low-Cost Ways to Improve Employee Engagement in the Downturn</title>
		<link>http://www.reputationgarage.com/other-posts/10-low-cost-ways-to-improve-employee-engagement-in-the-downturn/</link>
		<comments>http://www.reputationgarage.com/other-posts/10-low-cost-ways-to-improve-employee-engagement-in-the-downturn/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 16:59:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[C-level]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>

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		<description><![CDATA[By Jarvis Cromwell for The Reputation Garage High employee engagement is money in the bank. As the graph opposite shows, companies considered the best to work for between 1998-2004 had a total stock market return of 176% versus 39% for the S&#38;P 500. But when it comes to engaging employees in this economic downturn, chances [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Trust and the Performance Economy Part 1 (Paul Allen)</title>
		<link>http://www.reputationgarage.com/other-posts/trust-and-the-performance-economy-part-1-paul-allen/</link>
		<comments>http://www.reputationgarage.com/other-posts/trust-and-the-performance-economy-part-1-paul-allen/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 15:35:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2008 Classics]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Back in the year 2000 – shortly before 9/11, way before the invasion of Iraq, and way-way before the collapse of the global credit system &#8211; a serious debate raged. The central question was a profound one. “Which economy are we in?” Good question. What’s everyone think? The year 2000 was the backside of the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Trustmeister to PRSA: Become Ambassadors of Trust (Jarvis Cromwell)</title>
		<link>http://www.reputationgarage.com/trust-reputation/brand-strategy/trustmeister-to-prsa-become-ambassadors-of-trust-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/trust-reputation/brand-strategy/trustmeister-to-prsa-become-ambassadors-of-trust-jarvis-cromwell/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 01:50:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[corporate communications]]></category>

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		<description><![CDATA[I was in Maryland last week speaking at the 30th Annual PRSA Chesapeake Conference. I had been asked to speak on the topic of how communicators can gain more influence at the c-level executive table. This is not a question that lends itself to the typical conference diet of case studies or top ten lists. [...]]]></description>
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