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	<title>Reputation Garage &#187; Classics</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
		<comments>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.reputationgarage.com/?p=935</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Garage &#8220;Classic&#8221; on Customer Engagement</title>
		<link>http://www.reputationgarage.com/classics/a-garage-classic-on-customer-engagement/</link>
		<comments>http://www.reputationgarage.com/classics/a-garage-classic-on-customer-engagement/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 12:23:20 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Classics]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Videos/Podcasts]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/?p=327</guid>
		<description><![CDATA[From time-to-time we re-post some of our thinking over the years.  This one's fun -- and instructive for marketers looking to understand the world they find themselves in today.  We wrote it back in 2007 and it's ever-truer today.

The funny, short video below says a lot about the state of relations today between marketers and customers. It’s a break-up scene. Ms. Consumer wants a divorce from Mr. Advertiser. And just like the dissolution of many relationships, trust has broken down.

Some of “Ms. Consumer’s” grievances:

“You’re saying you love me, but you’re not behaving like you love me. You’re not genuine.”

“You do all the talking…. It’s not exactly a dialogue.”

The video exposes a fundamental issue for companies looking to build trusted customer relationships: We now live in a “show me” marketplace where our words are increasingly disbelieved.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Financial Firms Must Break From The Pack To Establish Trust</title>
		<link>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/</link>
		<comments>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 00:22:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[reputational risk]]></category>
		<category><![CDATA[scandals]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/financial-firms-must-break-from-the-pack-to-re-establish-trust/</guid>
		<description><![CDATA[by STEPHANIE FIERMAN Here at the Garage, we believe that a more measured approach to bank and investment advertising is probably a positive development. After all, hadn’t all the ads begun to look the same? Could every company and every investment have possibly offered the best return, and the most Morningstar stars, and the biggest [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust Recovery Path: The Leadership Challenge</title>
		<link>http://www.reputationgarage.com/other-posts/trust-recovery-path-the-leadership-challenge-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/other-posts/trust-recovery-path-the-leadership-challenge-jarvis-cromwell/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 02:19:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Foundational]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Paul Allen]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/trust-recovery-path-the-leadership-challenge-jarvis-cromwell/</guid>
		<description><![CDATA[by JARVIS CROMWELL Back in 2007 we quoted renowned free-marketeer Milton Friedman on the pages of this blog as follows: “There is one and only one social responsibility of business,&#8221; Friedman wrote back in 1970, and that is to “engage in activities designed to increase profits.” Friedman’s viewpoint ultimately became the guiding principal of an [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Diamond is a Cad’s Best Friend</title>
		<link>http://www.reputationgarage.com/other-posts/a-diamond-is-a-cad%e2%80%99s-best-friend/</link>
		<comments>http://www.reputationgarage.com/other-posts/a-diamond-is-a-cad%e2%80%99s-best-friend/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 19:17:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Jarvis Cromwell]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/a-diamond-is-a-cad%e2%80%99s-best-friend/</guid>
		<description><![CDATA[By Jarvis Cromwell for The Reputation Garage “Eternally basic is how people live.” This holiday season, marketers aspiring to be trustmeisters should think about the quote above from the late, great Ted Bernstein of The New York Times. His point was that any scrap of information, every communication, ultimately connects back to people and their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust and the Performance Economy Part 1 (Paul Allen)</title>
		<link>http://www.reputationgarage.com/other-posts/trust-and-the-performance-economy-part-1-paul-allen/</link>
		<comments>http://www.reputationgarage.com/other-posts/trust-and-the-performance-economy-part-1-paul-allen/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 15:35:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2008 Classics]]></category>
		<category><![CDATA[C-level]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/trust-and-the-performance-economy-part-1-paul-allen/</guid>
		<description><![CDATA[Back in the year 2000 – shortly before 9/11, way before the invasion of Iraq, and way-way before the collapse of the global credit system &#8211; a serious debate raged. The central question was a profound one. “Which economy are we in?” Good question. What’s everyone think? The year 2000 was the backside of the [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/trust-and-the-performance-economy-part-1-paul-allen/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>On The Small Matter of Optics</title>
		<link>http://www.reputationgarage.com/other-posts/on-the-small-matter-of-optics-stephanie-fierman/</link>
		<comments>http://www.reputationgarage.com/other-posts/on-the-small-matter-of-optics-stephanie-fierman/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 13:49:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[2008 Classics]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Other Posts]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/on-the-small-matter-of-optics-stephanie-fierman/</guid>
		<description><![CDATA[By STEPHANIE FIERMAN &#8220;Optics,&#8221; in Wall Street parlance, means how something looks or appears on its face (without a lot of detail). It&#8217;s ironic that the phrase originates in the investment community &#8211; because said community seems particularly blind to the topic and its power. I submit to you the following: 1. AIG used taxpayer [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/on-the-small-matter-of-optics-stephanie-fierman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Human Resources Should Lead on Trust</title>
		<link>http://www.reputationgarage.com/classics/human-resources-should-lead-on-trust-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/classics/human-resources-should-lead-on-trust-jarvis-cromwell/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 02:14:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2008 Classics]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[TQM]]></category>
		<category><![CDATA[Trust Issues]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/human-resources-should-lead-on-trust-jarvis-cromwell/</guid>
		<description><![CDATA[The following piece appeared in HR Leaders By JARVIS CROMWELL Sure, trust is “topic A” among the pundits and in many respects it’s turning out to be one of the defining issues of the emerging century. No news there. What is getting less attention is that the current state of low-trust is not confined to [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/classics/human-resources-should-lead-on-trust-jarvis-cromwell/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Subprime = Failure to consider the customer &#8220;long tail”</title>
		<link>http://www.reputationgarage.com/other-posts/sub-prime-reputation-failure-to-consider-the-long-tail%e2%80%9d-of-customer-relationships-by-paul-allen/</link>
		<comments>http://www.reputationgarage.com/other-posts/sub-prime-reputation-failure-to-consider-the-long-tail%e2%80%9d-of-customer-relationships-by-paul-allen/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 22:27:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Other Posts]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/sub-prime-reputation-failure-to-consider-the-long-tail%e2%80%9d-of-customer-relationships-by-paul-allen/</guid>
		<description><![CDATA[by PAUL ALLEN Doesn’t it seem as if the mortgage business is always in the news? Well, that’s because it is. After all, the industry is connected to interest rates, demography, real estate values, state and federal regulation, tax law, design trends and personal tastes, just to name a few. But when the mortgage business [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/other-posts/sub-prime-reputation-failure-to-consider-the-long-tail%e2%80%9d-of-customer-relationships-by-paul-allen/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Ways to Prevent a Reputational Disaster</title>
		<link>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/</link>
		<comments>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/#comments</comments>
		<pubDate>Thu, 24 May 2007 12:52:00 +0000</pubDate>
		<dc:creator>pauldunay</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>

		<guid isPermaLink="false">http://www.testingdomain.co.uk/reputationgarage/uncategorized/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/</guid>
		<description><![CDATA[by PAUL DUNAY Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy. Since consumers rely heavily on the Web as an authoritative source of information, managing a brand&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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