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	<title>Reputation Garage &#187; 2009 Classics</title>
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	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Is Santa the Best, Most Trusted Marketer Ever?</title>
		<link>http://www.reputationgarage.com/posts-by-author/stephanie-fierman/is-santa-the-best-most-trusted-marketer-ever/</link>
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		<pubDate>Wed, 30 Dec 2009 15:15:41 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Leaders]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Trust Issues]]></category>

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		<description><![CDATA[by STEPHANIE FIERMAN Ed Note: As the numbers trickle in and retail analysts debate the success &#8211; or lack thereof &#8211; of this holiday season, Trustmeister Stephanie Fierman asks the key question&#8230; Is Santa the best marketer ever? Think about it. Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola [...]]]></description>
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		<title>Financial Firms Must Break From The Pack To Establish Trust</title>
		<link>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/</link>
		<comments>http://www.reputationgarage.com/classics/financial-firms-must-break-from-the-pack-to-re-establish-trust/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 00:22:00 +0000</pubDate>
		<dc:creator>stephaniefierman</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Stephanie Fierman]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[reputational risk]]></category>
		<category><![CDATA[scandals]]></category>

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		<description><![CDATA[by STEPHANIE FIERMAN Here at the Garage, we believe that a more measured approach to bank and investment advertising is probably a positive development. After all, hadn’t all the ads begun to look the same? Could every company and every investment have possibly offered the best return, and the most Morningstar stars, and the biggest [...]]]></description>
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		<title>Trust Recovery Path: The Leadership Challenge</title>
		<link>http://www.reputationgarage.com/other-posts/trust-recovery-path-the-leadership-challenge-jarvis-cromwell/</link>
		<comments>http://www.reputationgarage.com/other-posts/trust-recovery-path-the-leadership-challenge-jarvis-cromwell/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 02:19:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2009 Classics]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Foundational]]></category>
		<category><![CDATA[Other Posts]]></category>
		<category><![CDATA[Paul Allen]]></category>

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		<description><![CDATA[by JARVIS CROMWELL Back in 2007 we quoted renowned free-marketeer Milton Friedman on the pages of this blog as follows: “There is one and only one social responsibility of business,&#8221; Friedman wrote back in 1970, and that is to “engage in activities designed to increase profits.” Friedman’s viewpoint ultimately became the guiding principal of an [...]]]></description>
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