Back in the year 2000 – shortly before 9/11, way before the invasion of Iraq, and way-way before the collapse of the global credit system – a serious debate raged. The central question was a profound one.
“Which economy are we in?”
Good question. What’s everyone think?
The year 2000 was the backside of the dot.com bubble, still bloated and ready to burst. Money flowed, valuations were generous, VC-backed investments were the rage, technology was everything, more people had more than they had ever had before. Which, I guess, meant people had lots of free time to think about exactly which economy they were enjoying so much.
Pundits said we were in the midst of the Internet economy, the technology economy, the Silicon-Valley economy, the dot.com economy, the wired economy – and the big kahuna of them all – the new economy. My personal favorite is the new economy – because it made so little sense, as if the all too human drivers of economic sustainability took a permanent vacation. Plus, the moment you anoint a new economy, it starts becoming an old economy. And as we are painfully learning today, sometimes an old economy can become barely an economy at all.
“So, again, what economy is this today ?
My answer is the same as it was in 2000. This is the Performance Economy.
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