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	<title>Reputation Garage &#187; 2007 Classics</title>
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	<link>http://www.reputationgarage.com</link>
	<description>Helping Organizations Build Trust and Avoid Crisis Through Reputation Management</description>
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		<title>Subprime = Failure to consider the customer &#8220;long tail”</title>
		<link>http://www.reputationgarage.com/other-posts/sub-prime-reputation-failure-to-consider-the-long-tail%e2%80%9d-of-customer-relationships-by-paul-allen/</link>
		<comments>http://www.reputationgarage.com/other-posts/sub-prime-reputation-failure-to-consider-the-long-tail%e2%80%9d-of-customer-relationships-by-paul-allen/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 22:27:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Other Posts]]></category>

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		<description><![CDATA[by PAUL ALLEN Doesn’t it seem as if the mortgage business is always in the news? Well, that’s because it is. After all, the industry is connected to interest rates, demography, real estate values, state and federal regulation, tax law, design trends and personal tastes, just to name a few. But when the mortgage business [...]]]></description>
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		<title>5 Ways to Prevent a Reputational Disaster</title>
		<link>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/</link>
		<comments>http://www.reputationgarage.com/classics/5-ways-to-prevent-a-reputational-disaster-by-paul-dunay/#comments</comments>
		<pubDate>Thu, 24 May 2007 12:52:00 +0000</pubDate>
		<dc:creator>pauldunay</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Trust Issues]]></category>
		<category><![CDATA[corporate reputation]]></category>

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		<description><![CDATA[by PAUL DUNAY Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy. Since consumers rely heavily on the Web as an authoritative source of information, managing a brand&#8217;s [...]]]></description>
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		<title>Brand Trust Was Missing from Friedman&#8217;s Playbook</title>
		<link>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/</link>
		<comments>http://www.reputationgarage.com/classics/brand-trust-was-missing-from-friedmans-playbook-jarvis/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 15:41:00 +0000</pubDate>
		<dc:creator>jarviscromwell</dc:creator>
				<category><![CDATA[2007 Classics]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Classics]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Jack Welch]]></category>
		<category><![CDATA[Milton Friedman]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Trust Issues]]></category>

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		<description><![CDATA[by JARVIS CROMWELL We find Andrew Zolli one of the more interesting and relevant futurists out there these days. He recently wrote a great piece in Fast Company (here) that kicked off with a quote from renown free-marketeer Milton Friedman: “There is one and only one social responsibility of business”, Friedman wrote back in 1970, [...]]]></description>
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