We're a "Garage Band" Consultancy Helping Organizations and Leaders Build Trust and Improve Reputational Performance. Our Story...
Trustmeister Thinking
Jarvis Cromwell to Speak at PRSA Event
When it comes to reputational performance, senior executives increasingly fear that their organization may be “flying blind.”
So if you happen to be within striking distance of Stamford Connecticut on September 22, consider joining Reputation Garage Managing Principal Jarvis Cromwell who will be the featured presenter at an exciting PRSA WestFair event.
Titled Why You Must Change the Way Your Organization Manages Trust and Reputation (And How to Do it), Jarvis will provide new ideas and practices for putting reputation into a performance management framework.
The topic is timely, as the reputational risks have never been greater.
– Combined, the recent BP and Toyota missteps cost over $100 billion in market cap and billions more in related costs. And if experience is any indicator, 10% of the Fortune 1000 will face a similarly severe reputational event over the next decade.
– Public trust has fallen to 100-year lows, presenting a stiff headwind to an already tough economic backdrop.
– While reputational missteps are often caused by bad operating decisions, this risk is often managed solely with marketing and communications tools and implemented by small departments with little or no operating control.
– The rise of the social media and web 2.0 has created the potential for rapid changes in reputational fortunes – literally re-writing a decades old playbook that the mass media created and bringing us back to the days of the Victorian village, where reputational ruin could be both swift and long-lasting.
Organizations have been losing the war on trust lately and it’s hurting performance. So come find out how to move beyond traditional tools, practices and organization structures to more effectively address this important management issue.
To register or learn more, CLICK HERE.
Wicked Problems Are, Well, Wicked
by Jarvis Cromwell
For leaders of every stripe, marketing and otherwise, successfully tackling complexity is now a big part of the job; one made harder by an economic backdrop that has left most organizations with some pretty deep holes in their ability to execute.
This has gotten me thinking lately about wicked problems — a fiendishly complex and hard-to-solve class of problems first identified by policy science in the late 1960s. You’ll find my thoughts on this topic exclusively on MENG Blend, an awesome team blog from the Marketing Executives Networking Group.
Read it HERE. Enjoy.
Like Your Mother Always Said: You Teach People How They Can Treat You
By Stephanie Fierman
Larry King held a two-hour telethon on June 21 to raise funds for those impacted by the BP oil spill titled “Disaster in the Gulf: How You Can Help.”
Am I the only one who doesn’t quite understand this?
It seems uncontested that the spill was caused by a commercial entity that everyone agrees is responsible; that the U.S. government has vowed to hold said entity to its promise of paying for the clean-up and for losses incurred by all affected parties; and BP itself has agreed to do same.
Now I’m not making any claims as to whether BP will or won’t actually do this (or that its version of reimbursement would be agreeable), but this telethon wasn’t saying “We know BP’s 100% responsible, but we don’t believe it’ll come through so we’re doing this just in case.” It was just your regular old telethon to raise money.
So why? Why are we raising money? Why are television watchers being prodded by their favorite celebrities to donate? Continue Reading
Corporate Social Responsibility, Reputation, Stephanie Fierman, Sustainability, corporate reputation, environment, reputational risk
The Awesome Power of True Intentions
by Jarvis Cromwell
Marketers have been handed their biggest opportunity in years. With public distrust – and in some cases disgust – in big brands and companies, the perception that customers, employees, regulators and others have right now is this:
“Big companies are not in it for me.”
So what happens when you show customers otherwise – demonstrating that you place them above other goals? Crank up the cash register, that’s what. How you signal your brand intent is more powerful than kryptonite right now.
To see the power of this idea in action, take a look at the video below. Titled “Embrace Life” it’s a brilliant public information campaign on seat belt safety that ran only in the local area of Sussex England. But then it went viral. In just a few weeks it’s been seen in 129 countries, and rated in the top five videos on YouTube with 6 million views and climbing. There’s no dialogue, the language is universal.
It might even make you cry. Why? Because it reminds us what we care about. Us. As the famed New York Times editor Ted Bernstein once said, “eternally basic is how people live.”
Marketers like to talk about building an emotional connection with the audience. To sustain a connection that matters, one that really “connects” to your company or brand – your intentions not only have to ring true, they have measure up to your actions and the customer’s experience.
Advertising, Brand Strategy, Customer Advocacy, Jarvis Cromwell, Other Posts, Reputation, Videos/Podcasts, marketing
Moderating at 5/11 Healthcare Conf
Reputation Garage Managing Principal Jarvis Cromwell will be running a roundtable at BDI’s 2nd annual Social Communications & Healthcare – Case Studies and Roundtables conference.
Date: Tuesday, May 11, 2010
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195 (Use Reputation Garage discount code “RG” to and fee is reduced to $155)
Website: http://www.bdionline.com/socialhealthcare2010.html
Join Our April 22 Webinar
For the first time in quite a while, the Marketing Executives Networking Group (MENG) is opening up one of their exclusive webinars to non-members. We’ll be the presenters and our readers are free to join. See Below.
If your management hasn’t asked you what steps the company is taking to improve its ability to manage reputational risk, chances are they will. Risk of all kinds has climbed to the top of management and board agendas and reputational risk ranks within the top ten of CEO concerns.
If past experience is any indicator, 10% of the Fortune 1000 will have a severe reputational event over the next decade that costs them 25% or more of their share value. Worse, virtually every organization today is unequipped to fully manage, measure and monitor the “reputational defects” that occur daily across their operations -contributing to what is the lowest trust environment in a century.
Fortunately new ideas and performance-based practices are emerging.
JOIN MENG ON THURSDAY, APRIL 22nd AT NOON EASTERN TIME FOR…
SECRETS TO AVOIDING THE 7 DEADLY REPUTATIONAL MISSTEPS
Open to Non-Members
Practical New Rules & Strategies to Help Management Teams Reduce Reputational Risk and Improve Corporate Performance
APRIL 22, NOON ET
Jarvis Cromwell, News & Events, Reputation, Trust Issues, Videos/Podcasts, reputational risk
Instant Webinar
Don't pass on viewing this one. It could save your brand from the kinds of missteps that cost billions and torpedo careers.
Jarvis Cromwell and Jerry Doyle offer key reputation management tips for the C-suite. Originally presented to the Marketing Executives Networking Group (MENG)
Runtime: 60 Minutes
© 2007 - 2010 Reputation Garage LLC Privacy and Disclosures
Site Design by James Morrison - built on a Woo Theme